Tags: Diageo, Madonna, music branding, NEP, Smirnoff Nightlife Exchange Project
The most inspiring suggestions from each region will be captured online and exchanged with another country on November 12, when the night swap takes place.īy participating online, fans will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city.įind out more on Facebook or Diageo’s homepage. Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, places, and more creating a nightlife cocktail of unique events. This year, the Smirnoff brand also partnered with Madonna in a search for “the Most Original Nightlife in the Universe”, to find the best dancer to join Madonna’s next tour.
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Some of the countries involved are Australia, Brazil, China, Colombia, Dubai, Germany, Ghana, Great Britain, Israel, Serbia, US and Vietnam (find the full list in the press release) This year Smirnoff decided to give an opportunity to say ‘I was there’ to as many as 10 million fans, by extending the cultural exchange project to include 50 countries in total. Last year, the programme was launched in 14 countries (the USA, Australia, Canada, the GB, Thailand, Brazil, and Germany, to name but a few) in 10 different time zones, engaging 2 million people through Smirnoff Facebook fan pages. These one-of-a-kind nightlife parties, which will include music, drinks, places, tastes and dances, will be hosted at special venues: Just like in 2010, people from one country will contribute ideas for a party to be arranged in another country.
This time, 50 countries all around the globe will be involved in the night swap. These will be implemented on November 12, the big night. Like last year, the vodka brand is encouraging its fans to share what makes their nightlife original and vote for the best ideas. The Smirnoff brand are bringing back The Smirnoff Nightlife Exchange Project, building on the great success of 2010’s global initiative.
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